Television Advertising Is A Scam

Television Advertising is an extremely effective medium. A product advertised on television is 11 times more likely than a product advertised elsewhere to lead customers to search online for it. Television advertising accounts for up to 72 percent of all brand recognition, but some individuals think it’s a scam. The real mystery here is why they believe it’s a scam. All the reasons why people believe that television advertising is a scam will be discussed in this blog.

 It is always the intention of commercials to persuade you to buy something you don’t actually want or require.  Despite their best efforts, many companies fall short when it comes to delivering value to their customers. These ads are all about using lies and deception to accurately showcase a product or a service.

Lack of trust

 When consumers see an ad for a product, it’s hard for them to trust that product. Advertising works well as a way to get people interested in the products of a company. Keep in mind, though, that advertising claims aren’t always true. A lot of things say they are the best in the world, but this isn’t always genuine. For a relationship to last, both people must trust each other. Some people have trouble buying something from just an ad, which is too bad. Even though many brands only care about making money, they never live up to the quality promises they make.

Shampoos – Bright light and extensions can be used to make hair appear silky and soft in advertisements for shampoos.

Pizzas – Pizzas are given a cheesy appearance by using glue. These Pizzas aren’t overly cheesy or delicious, but customers are often misled by their appearance and end up being deceived.

Ice Cream Sundae – Crushed potatoes and food coloring are both utilized in a TV advertising of an Ice Cream Sundae to preserve the product from melting for a long period of time, however this is not the case in reality.

Soft Drinks – It’s no secret that soft drinks are a big hit. Soap helps maintain a consistent foam in a soft drink glass. This type of fraud frequently makes use of plastic ice cubes to impart a fruity, fizzy flavors

Burgers – To increase the size of a burger, whether it is fried or grilled, Burger Tooth picks are used. After all else, editing fills in gaps and influences the viewers’ emotions.

Bribery

Commercials use bribery to get you to buy their goods by offering a “bonus” in exchange for your purchase. Bribery is used, for example, in commercials that state “Call today and get another one for no extra price!”

How to Avoid The Scam?

There are many user reviews on Amazon and Ebay, so you can check them out to discover if a product advertised in an ad is worth purchasing.

If you want to be sure that the product you intend to purchase has been tried by a real person, rather than a celebrity or a TV show host, look into some YouTube channels.

Conclusion

In spite of the fact that television ads are rife with deception and fraud, running a business is exceedingly difficult without advertising. The public is responsible for alerting authorities to any suspicious company practices. Customers can make a complaint with the Pakistan Telecommunications Authority (PTA) at 051-9225329-31 Ext: 155 and complaint@pta.gov.pk.  If these scams are caught, they will be dealt with properly.

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