AI and Personalized Marketing

Personalized emails and AI will soon become a staple in the next generation’s marketing arsenal. Replacing generic, ignorable emails, organizations will further capitalize on the personalization and communicable marketing trend by permanently employing custom-made emails that ensure that the right information is sent to the right person, and are expected to improve click-through and open-rates by 97% and 26%, respectively. In a similar vein, AI may finally graduate the testing nest and be fully integrated into business processes, specifically in marketing as a game-changing tool for lead generation, locating potential clients, and understanding consumer behavior, for both current and potential customers.