No one knew about until a few years ago that the media will reach a point in where it will become as known as the fourth pillar of the state. Of course, the need for journalism and media has been there since a long time. But, the importance it gained lately had never occurred to someone. 

We are here doing to talk about the media science, its importance and why you should choose it a as a degree.

In today’s globalized world, freedom of speech and expression hold immense value for people. Since the need to disseminate information is as old as the human existence itself. In this context, the need to spread information and keep people around the world updated has become more urgent given the rapid technological advancement.

Imagine the need and urgency to spread information in the times when there was no technology and all one had to spread the word was to send a person to distant places to convey the message or information. And contrast it with the fact that a sentence reaching the third person via a second gets distorted. This has become the rule now after having been time tested, God knows, how many million times! What would have been the quality of the message in the olden days spread through the process explained here? Your guess is as good as mine.

Therefore, today media plays the role of an agent of change in the third world countries in comparison the West. Ever since it gained popularity, media has now become one of the biggest industries in the world.

Media science, or journalism, or mass communication is a degree in the field of mass media. It encompasses anything from the paper, to radio, to television, and today the internet and through it the smartphones.  It begun to gain the attention of the people around the world in the ‘80s and seen massive development ever since. In the beginning, it was a general subject but with the passage of time it became specialized and today there are doctorate degrees that several educational institutions around the world offer to the students.

Travelling through the different phases of development and evolution in terms of subject matter, Journalism now covers a host of other branches including event management, public relations and advertising etc., etc.

One has a fair chance to get employed after getting a degree in journalism. Because, as mentioned above, it has many branches to offer jobs in such as papers, TV, and radio with the former being the video medium and the latter being the audio medium.

The skillset required after one graduates in this field is to develop dedication and determination. One needs to learn how to be flexible and at the same time has to develop the ability to meet the strict deadline. Furthermore, the skill to work as a team is also necessary and on top of all of it you must develop the skills of photography. One cannot claim to be an accomplished journalist without the requisite skill to capture moments in a manner that they convey a deep and lasting message without the need to utter even a single word.

The jobs one can have after graduating in mass communication are aplenty. One can become a fashion and freelance photographer, broadcast journalist, market researcher, news anchor, of public relations officer. Additionally, becoming an anchor or a broadcast journalist has an added advantage and that is that one will be building relations in the echelons of power!

Getting an education in mass communication has strong prospects in the future as the need disseminate information will keep increasing as the people yearn to know more and more through the availability of information in bulk, and also that almost all the traditional platforms are shifting fast to the digital ones.

It is a bright field offering even brighter chances to grow after ones graduates in the field of mass communication. To excel one must be able to differentiate between what is news and what is not because many people confuse a normal bit of information with news. And this comes through a strong nose! It means that one must have a strong sense of smell to draw lines between the two. And lastly, the importance to develop excellent communication skills is of utmost importance in order to convey one’s message articulately. 

This article will talk about the important things about Germany which people are not aware of. Germany attracts people from across the world for different purposes. Many Pakistanis have also gone to Germany either for tourism or for better employment opportunities.

Let’s now quickly delve deeper into what’s life like in Germany. 

Language:- To connect better with the natives you are advised to learn German. Many Germans, however, speak English but they will appreciate it if you make a little effort to learn the local language. It is important on another count which is that in rural areas in Germany, the signage is in Germany. 

Bike-friendly cities:- The whole of Germany has separate cycling lanes given Germans’ love for cycling. In 2019’s Copenhagenize index of cities which are bike-friendly both Bremen and Berlin featured. And Bremen stood at 11th position in global comparison. 

Healthcare is free:- Germany offers free healthcare to its citizens and expatriates. It covers almost all the health facilities. The effectiveness of Germany’s healthcare can be gauged from the fact that around 87% of the Germans use public health insurance. It allows users to join 109 insurers which are known as sickness funds. 

Recycling:- Germans love to recycle everything. Even manufacturers are charged additionally for extra packaging. Different types of trash materials are colored differently such as glass bottles and plastic bottles, etc. So, beware of what you use and how you consign the waste to the bins. 

Christmas is attractive:- Markets of different types wear vibrant and appealing colors in terms of offering delicious food and other facilities, particularly around Christmas celebrations. 

Plenty of techno:- Techno music in Germany is unparalleled. You will see one night of techno music a week in small clubs but in big clubs the techno music shows are extraordinary. 

Rules:- Germans are sensitive about rules and adhere to those strictly. While in Germany, never cross a road except on the designated spot for crossing. You will see many disapproving stares from people around you.

Respect quiet hours:- The quiet hours are observed on Sundays and regulated by laws. You will have to respect those. And in this time a vacuum cleaner’s sound can even warrant a visit by officers of public order. 

Affordable living:- Living cost in Germany is reasonable. It is cheaper than in most European countries. A few cities such as Munich, Frankfurt, and Cologne are expensive. Besides, it largely depends on which part of the city you choose to live in. Per month average living expense in Germany is about 738 GBP whose about 36% will be consumed by housing and utilities. 

Punctual people:- Germans are extremely punctual. While in Germany make sure you never run late for any event including meetings, etc. Getting late for even a few minutes will offend the natives. 

Sundays are off:- Germans rest on Sundays. Sundays are regulated by the law. Do not be surprised if you visit deserted streets on Sundays. 

Dealing in cash:- Many shops and cafes, etc., accept cash only. It will be a surprise for you in this technology-driven era but Germans love to deal in cash. 

Work-life balance:- In Germany the work-life balance is great. The index of OECD’s better life ranks Germany 8th out of 38 countries for best work-life balance. The same survey placed the UK at position 28th. And it was revealed by the same survey that a mere 4.26% of German employees work long hours against 12.7% of UK workers. Germany respects its employees. 

Plenty of holiday choices:- You will be confused in deciding where to spend your holiday given a huge variety of beauteous places to visit. 

Transportation:- Transportation in Germany is efficient and fast. S-Bahn is the fastest public transportation system; U-Bahn is the German metro; Buses will link most of the faraway areas and operate mostly in nights and Regional Trains transport you to even farther areas. Bear in mind that it is illegal to run out of fuel if you drive your vehicle traveling on the highway called German Autobahn.

Great education:- Germany is home to around 400 educational institutions offering the best education to the local as well as international students. Part of higher education in Germany is funded by the state.

Beer is regulated. In Germany, the laws regulate what is to be used to make beer and what not. These laws were created over 500 years ago. It is due to this reason that Germany is home to the world’s best brewing industries. Prepare yourself for some of the world’s tastiest beers in Germany.

Children are independent:- As soon as children in Germany turn six, they are allowed to board buses and trains and shop without elders. German children love to be independent quickly. 

Many castles:- There are over 2000 castles dotted across Germany with all of them in good shapes and well-maintained by the concerned authorities. Each of these castles is an attraction unto itself.

Many festivals:- It will tire you to try to attend every festival that takes place in Germany. Some of the most famous festivities include Oktoberfest, Karneval, and Wurstmarkt. 

Nudity is accepted:- In most of the global cultures, stripping off your clothes at public places is not accepted and rather frowned upon; not in Germany. You are allowed to take off your clothes to take a dip in a pool or at a beach amidst many people. 

Food:- German cuisine is rich, delicious, and has a wide variety of dishes. You will come across many dishes whose deliciousness will stun you. Some of the most famous dishes are Rouladen, Spatzle, and Maultaschen. 

Conclusion:- All of these points will help you understand the German culture better in advance. After studying this piece you will not be required to waste your time in understanding German life once you have arrived in Germany.              

Stage 1: Know Your Business: 

You expected to do this identical thing when taking a shot at your field-tested strategy, so this initial step shouldn’t be excessively troublesome. All things considered, no one realizes your business very as you do.  

Think about this area as your chance to give a general diagram of your present business tasks, just as your inner and outer condition. To what extent have you been ready for action? What’s your business structure? Is it true that you are a LLC or an organization? Do you direct business on the web or through a customer facing facade? What sorts of items and administrations do you offer?  

Stage 2: Determine Target Market  

“Target showcase” is likely an expression you heard rehashed in any kind of promoting class you at any point took or article you’ve perused. Also, in light of current circumstances—it’s a key component for thinking of viable and fruitful promoting methodologies.  

In this part of your advertising plan, you should list everything without exception you think about your optimal client. This incorporates essential statistic data, for example, sex and age. Be that as it may, you ought to likewise dive further into their practices and choices.  

Knowing your client all around will be useful while recognizing promoting methodologies.  

Stage 3: Analyze Competitors  

Wouldn’t it be pleasant in the event that you worked in a vacuum and never needed to stress over any contenders encroaching on your space or taking your clients? Tragically, business doesn’t work that way. Odds are, there are as of now organizations out there accomplishing something fantastically like you—which means you’ll have to work that a lot harder to emerge.  

Try not to get scared! This is something each entrepreneur manages. So being outfitted with a wide range of learning about your rivals will be useful in discovering approaches to separate yourself from the group.  

Stage 4: Set Goals  

Here comes the fun part—explaining your advertising related objectives for the year. What destinations would you like to achieve? Are there explicit targets you need to hit?  

Contingent upon your present circumstance and aspirations, objectives can run from elevated and bombastic, (for example, multiplying deals or expanding piece of the overall industry) to littler, more chomp estimated desire (like getting 100 new Instagram adherents on your image’s record or beginning a blog for your business).  

The essential part is to zone in on the achievements you need to reach consistently, regardless of whether it appears to be conceivable or not. Try not to cloud your brain with coordination’s right now—this comes in the subsequent stage.  

Stage 5: Outline Strategies  

Since you’ve laid out precisely what you need to achieve, it’s an ideal opportunity to detail the systems you’ll use to really achieve these targets.  

For instance:  

Objective: Gain somewhere around 100 new supporters on Company XYZ’s Instagram account by December 31, 2016.  

Beginning Number: 458  

Activity Items:  

• Be increasingly dynamic in the space by posting no less than three new photographs each week.  
• Engage with clients by reacting to remarks on photographs just as remarking on photographs posted by comparable, applicable records.  
• Research industry and network related hashtags that we can use in our own presents on pull in increasingly natural rush hour gridlock.  
• Host an Instagram challenge for our adherents.  

Isn’t it obvious? It’s not so minds boggling as you think, however regardless it gives an unmistakable, supportive guide to set you destined for success to achieve your objectives.  

Stage 6: Set a Budget  

In case you’re in any way similar to me, this is the part you fear the most—the numbers. I’ve never been a math pro, and simply “spending plan” is sufficient to send me running for the slopes. Yet, as you definitely know, it’s a fundamental wickedness with regards to maintaining your business.  

Spending plans aren’t fun, however it’s imperative to be straightforward with yourself here. You’d preferably find you have to change or tailor something to make it reasonable at this moment—as opposed to a half year from now when you’ve officially forked over your charge card!  

Stage 7: Get to Work!  

There you have it! These are the means you need so as to make an advertising plan for your business—you simply need to assemble them all. As referenced before, promoting plans shift from essential and easy to thorough and complex. Also, recall, as with everything else, it truly relies upon what’s most appropriate for your very own business.  

However, paying little respect to whether you intend to finish up with a report that is two pages or 200, these means should kick you off! 

Written by: Farooq Anwar