Why Kids Love Television Advertising?

Advertising is a primary tool utilized by marketing companies as one of their preferred methods of both persuasion and attention-getting among their target audiences. Customers are notably better informed about significant news and products thanks to the contribution that advertising makes. Because of the increasingly fiercely competitive nature of the business world, companies need to start taking their advertising strategies more seriously.

Toddlers Are Inspired By Television Advertising

The vast majority of kids experience commercials for the first time while watching television. Toddlers, who have not yet developed the reading comprehension skills required to fully appreciate print advertisements, frequently start watching television at an early age. This age group is especially susceptible to manipulation by marketing because they lack the cognitive and linguistic skills possessed by older children or adults. There is a robust faith in the importance of the advertising messages that are communicated to children. Because children tend to pay close attention to commercials that are broadcast on television, parents are frequently coerced into making purchases that their children do not want. This is because children have longer attention spans than adults.

Forms of Advertising

More than $17 billion is spent annually by marketers in an effort to connect with children and teenagers, a demographic whose spending totals nearly $200 billion annually. Children are subjected to various forms of advertising, such as those found on television, radio, billboards, magazines, newspapers, the internet, advergames, texts, and social media platforms, amongst other mediums. A 5-10 old children are also susceptible to the effects of marketing. If a child of age 5-10 spends a lot of time in front of the television, they are more likely to ask for toys. You need to be aware that advertisements are created with the intention of convincing you, even as a child, to make a purchase.

TV Ads Alter Behavior of Kids

The purpose of advertising is to try to change how people think. The purpose of advertising is to make a product appear more desirable than it actually is. When it comes to marketing on the Internet, marketers tailor their messages based on their customers’ previous internet activity. An ad for a child-oriented site can be designed so that it blends seamlessly into all of the site’s content. Both market research and studies on children’s psychology can help marketers better understand the needs and preferences of their younger customers. Children’s behaviors, desires, and physical development can be used by marketers to craft sophisticated messages for kid customers. There has been an increasing amount of commercialization of educational resources (such as Sponsored Education Materials) in schools due to budget cuts.

How marketers can boost sales with kids’ TV ads?

In order to increase sales of various products and services, commercials are frequently produced with the intention of making viewers, including children, feel good about the products or services they see. In order to boost sales, these commercials feature images of products and services in action. It is the combination of moving and voiced images, a plot and cast of characters, and repetition that attracts children to television commercials. As a result, advertisements for products aimed at children as well as those meant for the entire family can influence their purchasing decisions. Given that children’s purchasing decisions can be influenced by television commercials, this demographic is an important one to pay attention to, educate, and persuade to buy your product.

Kids-targeted ads

 Toys, breakfast cereals, sweets, and fast food restaurants are the most common products advertised to children. Advertising aimed at children frequently uses the theme or appeal (also known as a persuasive strategy) of connecting the product with fun and happiness rather than providing any factual information about it. In the event that regulations were put into place, it would be possible to market a product without putting children in danger (such as a privacy policy that restricts marketing to those under the age of nine). Even if it requires additional precautions to be taken with regard to children, there is a moral and responsible way to develop marketing that is both effective and engaging for all target demographics.

Cocomo Advertisement

Cocomo use animated cartoons and music in their advertisements to draw in children. They get a lot of attention because of the interesting storylines they come up with for children of a younger age. It’s advertisement is also a source of amusement for kids because of the characters they use in the commercials. These minor details contribute to the overall success of their television commercial, which helps them reach a wider audience, primarily children. To make a product stand out, catchy taglines like “Cocomo mujhe bhi do” are used in advertisements of Cocomo.

Conclusion

There will be no increase in sales or profit for the marketers through television advertising unless the needs of children are carefully considered. For example, Cocomo, KinderJoy, and McDonald’s all doing a good job of using television marketing to influence and entice children to purchase their goods.

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